Posted by ash
Remember that period of time last fall where I kind of fell off the face of the earth? And every time I surfaced either on the blog or twitter, it was with groans about how I was at work for 12 hours every day?
Yeah, it was to produce this stuff. Come along, kids, and have a look at the national ad campaign my design firm developed for Flip Video, including the takeovers of seven train stations, lots of celeb endorsement, hundreds of ad sizes, thousands of files! Epic? Well, for a first year grad, yup.
A few comments...
1 - Um yes. That's a bus. / 2 - These pillars were my personal headache: there were at least twenty, and each pillar was changed over and over and over. I literally created hundreds of these bad boys by the time we sent files to the printer. / 3 - Um yes. That's a train! I wasn't kidding, we wrapped everything in flip branding. / 4 - Paul Pierce was everywhere in the Boston stations. Everywhere. / 5 - Outside of the train stations, there were flip wildpostings all over New York and LA. caption
Coupled with the online and tv campaigns, this push in advertising sold 1 million Flips in 6 weeks…I guess that means we did okay, huh?
Lastly, big thanks to my buddy Rhett, who recently moved to Boston and took some photos of the station on my behaf! You rock, my friend.
All designs by BIRD | campaign website | Flip official site
11 comments • Join the conversation
You are a genious. And I love my Flip, even though I bought it way before this campaign.
That’s a train!!!! You contributed to a train!!!!!!!!
@Joel: Aren’t they great! Our client gave us all flips for Christmas, and they are very sweet, handy little things. It’s kinda nice to advertise a product that you actually think is decent!
@char: I KNOW RIGHT?? pretty wacktackular.
Are you in one of the photos? You like look the girl who has her hand up to her face. I’m SO proud of you, my daughter. Great JOB!
@Mom: haha. nope. they were doing the photoshoot the day before our first set of files were due. INSANE. so I was sitting in front of a computer slamming out comps left and right. I think the one you’re looking at is Tab’s daughter.
Any chance of having a high res photo of the Busdriver / Islands FLIP ad? I’m the photographer who shot the Islando photo.
@Ian: Hi Ian, pretty sweet shot… Yes we can definitely get one out to you. Is the email address in your comment a good one? Hires pdf okay?
Yep, this is the email address I regularly use. Erika had sent me the high res pdf of the layout. Have any environmental shots? PDF is fine
@Ian: Ah, okay. That’ll take a little bit longer to sort through and see if we’ve got anything…but I’ll get on it once we’ve got a few free minutes.
@ash: You rock!
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